Optimizing your AdWords campaign is a challenge that requires detailed analysis and a thoughtful plan. If you forget at least one element, your campaign may not be as effective as you would like. We will tell you which areas to pay special attention to.

Match Keywords

When setting keyword search types, do not select all possible options. If you do this, you will get a huge amount of results and you will be forced to take the time to eliminate words that do not match your site.

The best solution is to set an “exact match” at the beginning of the campaign. This means that your page will appear in the search results only when the user types a specific phrase. We can illustrate this with an example: you sell bicycle accessories; the user types in “children’s bicycle accessories” in the search engine; when he enters your site, he notices that you only have adult bicycle accessories on offer – he is not happy with the results and quickly leaves the site.

The “exact match” setting means that the word gets a higher Quality Score. Over time, you can duplicate this word, set “phrase match” and exclude individual phrases.

If you have no idea about keywords or unable to decide which keywords you must target then SEO services in Lahore can help you.

When to Set Up, When is better to give up an improved CPC?

CPC, short for cost per click, is a system for accounting for AdWords campaigns. By choosing this model, you pay for the number of so-called conversions, i.e. specific user responses (such as shopping in the store, subscribing to the newsletter, registering a new user).

Enhanced CPC (eCPC) is a strategy by which the price of a click is adjusted in such a way as to maximize the number of conversions. How it’s working? You set your own bids per click, and the system raises them when the probability of conversion increases (e.g. sale of a product or service). Rates can also be reduced if the chances of user reactions decrease.

For example, if you run an online store and your AdWords campaign generates a high return on your advertising investment (ROAS = Return on Advertising Spending), then an improved CPC seems like a good solution. On the other hand, if you are starting a new campaign with a high-Quality Score in mind, you better opt out of eCPC. In this situation, the cost of the campaign will be increased, and the campaign (due to budget constraints) will not have adequate coverage that would achieve the minimum Quality Index.

Enhanced CPC can also have a negative impact on achieving your goal of increasing traffic and conversions at the same time.

In addition, the eCPC strategy can fully exploit its potential when a minimum of 15 conversions are obtained for 2 weeks, and in addition communication and targeting are not subject to frequent modifications.

Also, remember to set up conversion in the AdWords system before you decide to implement the eCPC strategy.

Do not Disclaim the Meaning of Mobile Devices

The increase in traffic on mobile networks is noticeable and is constantly increasing. More and more internet users make transactions using phones or tablets – not only in situations where they do not have access to computers (e.g. during the holidays). Believing in the data presented in the Cisco Visual report, by 2021, traffic in mobile networks will increase sevenfold.

When adjusting your campaign’s bids to mobile devices, remember their growing importance. Analyze carefully the traffic, ROAS, and activity of your site visitors on various mobile devices.

If you are not sure how to set bids for phones and tablets, you can use the formula: (conversion rate from a mobile device/conversion rate to a computer) – 1.

Plan an Optimum Advertising Schedule

Scheduling ad is an individual matter, depending on the type of business, but there are a few things to note. Here they are:

• The time when users reach the site and the time when, for example, they make purchases – it’s best to set a campaign for new users, taking into account the time of traffic. In this situation, it is better to give up hours between 1.00 and 6.00.
• Displaying ads during store opening hours (or an hour before opening) – for personalized ads.
• Displaying ads on weekends – at this time online stores very often use various types of promotions with a limited time of operation (e.g. promotion -70% for purchases lasting only until midnight). Users often make decisions under time pressure and can be tempted by the promotions offered.

Share the Campaign with Regard to Types of Users

Google AdWords campaigns are also subject to the Cross-User principle, so you should track conversion costs, taking into account the breakdown by user types. The cost of conversion is different for new users, permanent users and those who return from remarketing.

Therefore, it is worth creating a search campaign for new users, and separate ones for others, with remarketing lists (so-called RLSA campaigns).

Hope you will do everything OK but if you face any problem in your campaign then don’t hesitate to get help from SEO company in Pakistan for best ever results.

When optimizing your AdWords campaign, you should also pay attention to several other factors, which include, among others: competition activities, account structure, campaign names or extensions, as well as tracking news in the AdWords world. Keep your finger on the pulse so you don’t miss any relevant information.