Matt Cutts once said that guest blogging is moving towards its downfall but till the date, it is on its upstream. Here the reason this is one of the great ranking factors for the search engine of link building and earning more authority.

But what the reason behind doing this type of prophecy? Here we are with a great answer when many marketers and SEO practitioner find the link building a ranking factor they start spamming and curating a huge number of ways to get more backlinks. But the question remains the same is there any truth in Matt Cutts’s prophecy? 

Not under any condition. A huge number of individuals despite everything utilize this methodology to manufacture links to their site. The major full stop is only for those people who are using a spinner to curate content and publish on other websites.

Till date, people are using this technique to build links for their accounting websites, auto websites, marketing websites, and others. 

  

There are multiple benefits of guest posting

Exposure to a new potential audience 

As we know guest blogging is the greatest strategy of bringing quality traffic from all over the world as it helps new users to pique interest in our website. And all this can be done with the help of guest posting as it gets links from your site and creates popularity among all. Which automatically creates traffic to your site also.

Helps in personal branding

As after doing multiple guest post then it helps in creating a personal brand as many numbers of people are knowing you and likes your content. So they generally know your name if you have published it on your website. Personal branding helps in generating quality traffic.

Proves you as an authority

After getting multiple numbers of guest posts published on others website then it will make you as an authority as you are continuously publishing a guest post on other websites. And in the current scenario, all the game is all about of authority as after becoming an authority it helps in becoming an influencer in your industry. And because of which you are recognized as a trustworthy brand.

Helps in generating qualified leads

With the help of all the above given points, you are easily able to drive traffic from multiple sources with the help of which you can easily generate qualified leads for your business. These all are done when you had generated a personal brand with the help of social media and guest posting and are able to generate quality traffic. With the help of this quality traffic, you can generate a great number of qualified leads.  

Guest posting positive and negative effect

Loopholes of guest posting

Guest posting is boon for both the group one who is doing in a legit way and the other in the wrong way. While we are talking about the legal way it means when one webmaster is sharing its content to the other and in response to that they are receiving a do-follow link from that.

But some marketers find this a great way to get higher ranking in SERPs so they start guest posting as a fully automated process in which the content is generated automatically and they post it manually on another website. This process shows the wrong side of guest posting to trick google. 

Role of guest posting in SEO and link building

Guest posting has a major role in SEO and link building, more importantly, it affects the positioning on SERPs which are the plus point of guest posting. It helps in improving the DA(domain authority) which is a factor of ranking and trustworthiness among the webmasters and the search engines.

Anchor text pros and cons

In the guest posting, anchor text is playing a great role in the majority of solutions and problems. First, understand what anchor text is? Anchor texts are the keyphrase that is hyperlinked for in the guest post. But what abuse a man can do with anchor text? Anchor text is one of the greatest ranking factors more and more use of your keyword in your anchor text may cost you much heavier. So be on the point and don’t hamper the positioning by unnaturally hyperlinking your keyword. Doing this may break all your positioning if google finds it unnatural.     

So here we can say that guest blogging is still worth it and may help in altering your positioning if taken in the right way.

Conclusion

The above stated blog post tells you all about the importance of guest blogging if taken in the right way. As you have seen multiple benefits of guest posting with its positive and negative effects. And if you have taken guest posting seriously it may show great results in the coming future for your websites and also if this is done for industrial purposes it may help in the generation of more revenue for your organization.