Neon colors are the extremely bright versions of primary and secondary colors of the visible spectrum. They are quick to grab the attention of people. Thus they are commonly used in signage. But before you use neon colors in your business signage, make sure you make some important considerations and use neon colors in signage only after making sure that they suit the marketing needs of your business.

This article aims to provide you with points you must reflect on before you choose the colors for your external signage.

Five considerations when you opt for neon colors in Business signage

Neon colors are sure to grab the attention of anyone. But is that the purpose of your branding strategy? You must discuss it with your experts on the marketing team. Only when they give the signage company goes ahead, they may use these colors in the signboards. Main considerations for your company are as follows:

1.   Target audience

Every aspect of marketing and branding revolves around the target audience. Who are you trying to attract with your signage? And which feeling do you want your signboard to arouse among the on-lookers? The answers to these questions will help you reach the decision of opting or letting go of the neon colors in signage.

For example, yellow is a color that makes you happy and warm. It may even be used for alerting people. But if your rand doesn’t need to do any of those, you might as well skip yellow off your checklist.

2.   Design needs

Sometimes your signage relies more on the design than any other element. The colors take a backseat in such a scenario. The choice of colors is then dependent on the nature of the design and what the design allows. If you hire experienced professionals for outdoor signage, they will understand the need to balance the colors with the design.

Businesses in the UAE rely on signage solution providers to strengthen their branding strategy. If you run your business there, you can also get in touch with one of the companies offering Outdoor signage solutions in Dubai to incorporate neon colors when best fit with the design and drop them otherwise.

3.   Signboard Material

Signboards are made of various kinds of materials besides the variance in quality. When you are considering the colors to use as background in your business signage, you must keep in check the quality of material that your signboard will be based on.

Thus, if you have decided to make use of neon colors in your signage, make sure the surface is friendly to the neon effect. 

4.   Budget constraints

Sometimes signage eats up more budget than you can afford. You want your business signage to grab attention at night, and that requires highly luminous signboards. But instead of using neon signs, you can simply go for conventional signboards with neon-colored backgrounds.

But there will be times that you can afford to invest more, and the ordinary neon colored backgrounds are not reflecting the class that your signage should reflect. In that case, you must let go of the neon-colored board, and choose the more elegant neon signage.   

5.   Professional services

No matter how good your marketing strategy is, you always need help for shaping and implementing your branding strategy. Signage is how you execute all the work that goes behind the marketing and branding of your business. Thus you must hire professionals for signage. Like all the hustling markets in the world, signage services have been gaining traction in the Middle East.

Especially in the UAE, businesses have realized how signage makes a business stand out of the crowd. If you are living there, you are more likely to get a company that will provide custom signage service according to your business requirements. You can do your research and get in touch with one of the companies offering Outdoor signage in Dubai to maximize the benefits you can get from signboards.

Are you considering Neon colors for your signage? 

Soe people consider Neon colors annoying. But if they grab attention when needed, doesn’t that mean your marketing strategy is successful? Colors can have a positive impact on your brand’s recognition, but they are  not always preferable. You must be aware of when to use them and when to avoid their use.

You have read the considerations above. Now make your decision wise when you hire a professional signage provider!