There is no doubt that the new generations have come to make a huge shift from analogue to digital trends. Generation Z, also known as digital natives, are immersed in technology from an early age.The importance of creating content for them lies in the fact that by 2020, this generation will represent more than 40% of consumers.

Access to immediate information will be something that for this generation is normal, due to the ease of having smartphones and the internet. This generation is found on social networks and browsing pages most of the time. That is why companies should make it a priority to adapt their strategies for this target, says the CEO of SAVV Digital.

We know that many of the shopping habits have been changing, mainly since the millennial generation, from here the trend of hyper-personalization of content was born, a challenge for brands and companies and thus connect with unique people.

For this step that generation Z is taking, we can observe technology as a daily tool in which they can interact, buy, have fun and learn quickly, timely and fluidly.

This generation has the ability to absorb large amounts of information and dispose of them in the same way, that is why the importance of a correct strategy and attractive content so that they can be remembered for a longer time, they are in search of immediacy and expect quick answers, solving doubts. and problems.

Highlighting on social media has become a difficult task for brands.Brand association is the most important factor of online business that helps the customers to recall the brand of a product and its specific characteristics. According to Forbes magazine, Generation Z uses 5 screens during their day: smartphones, television, laptop, desktop and tablet.

But what are the key points for a strategy tailored to Gen Z?

• It’s important to identify where your audience is and include buttons so you can easily share your content.
• The content must be attractive and direct, this will facilitate the user to make decisions to continue on the site, buy or look for the information elsewhere. You only have 3 seconds to get their attention.
• It should be clear in the Call-To-Action, it is more how for this generation to guide and inform them in what steps they must follow to reach what they are looking for, the fewer steps the better.
• Despite the fact that automatic response bots are on the rise, it is important to mention that users do not want to talk with a robot, since they are looking for human contact when requesting information.
• Encourage your customers to generate their own content and leave their comments public so that they can serve as a reference for other prospects, currently, a large number of reviews are sought before buying a product or hiring a service.

It is important to know the characteristics of how to adequately impact this generation and to know how they are consuming the content on the various digital platforms.