There are various types of exhibition stands available in the market. But, it is imperative to choose the exhibit design that suits your brand image. The exhibit stands that work for one business may not be suitable for others.

For instance, a technology-based organization may require different display units as compare to the food-based organization. There is one misconception that costly exhibition units can help you to get a high return on investment and help to attain your objectives.

But, the reality is different! The price you will pay just for the skills and experience of exhibition stand designers.  That means you will get relevant and effective trade booths.

The exhibition stand designers have enormous ideas to build a perfect trade booth. Here, in this article, we have come up with the top 10 ideas that will help to optimize your booth.

Have a look at the following exhibition stand design ideas from the experts.

1. Brand Ambassadors

You should take the help of your loyal customers for branding your business. If possible and your budget allows, then you can also take the help of influencers who are familiar with your business services or products. Hire them in a trade show for a product demo and tell their experience to the trade show audience.

2. Create a Relaxing Lounge

The visitors feel tired while moving here and there in the trade show. If you can provide them a relaxing space and charging unit, then they will like some time at your booth.

You can ask them to register their names and email-id before entering the booth. This collected information will help you to attract customers after the trade show with email marketing.

This is the perfect way to trigger the interest of trade booth visitors in your products or services. The relaxing lounge in trade booth just like in exhibition stands UK can attract more people at your booth.

3. Workspace

If you do not have enough space to create a relaxing lounge in your booth, then you should transform one corner of your booth into a workspace. Most trade show attendees come to trade shows on behalf of companies. If you provide some space in your booth, then they will stick to your stand only. 

4. Provide Live Demonstration

It is an undeniable fact that there is nothing more appealing than live demos of products or services. It will help you bring a huge volume of traffic to your trade booth.

With the help of live demos of your products, you can gain the trust of people and they will not hesitate to buy it. The live demos can trigger the enthusiasm and interest in your products or services.

5. Do Panel Discussions

You should hire a good public speaker who can provide knowledge to a group of people gathered around your stand. Arrange some chairs near your booth so that people can sit and ask questions about products and services.

This panel discussion can raise brand awareness and people will get to know the various benefits of using your products or services.

6. Give Free Product Samples

If possible, then you should giveaway a few product samples to your potential customers. It can generate curiosity among potential customers and they would show more interested in them.

Giving free samples is a perfect marketing tactic and it can help in bringing various customers for your product.

7. Use LED Lighting Fixtures

A good lighting system can significantly enhance the aesthetics of your booth. The LED lighting is the perfect choice because you can install fixtures with different colors and different illumination.

They are energy-friendly as well. These lights can take your stand to one level up.  The exhibition stand builders UK prefer lighting fixtures to create an appealing atmosphere.

8. Provide Free Refreshments

The free refreshments can create a buzz on your exhibition stand. You should provide easy to carry consumables like bottled water, popcorn cup, chocolate bars, drinks, etc.

In return, you can ask for their contact details like email id and phone number so that you can send them appealing emails after the trade show.

9. A Branding Wall

A big wall providing information on your products is one of the perfect exhibition stands ideas. Make sure this brand wall is appealing and beautiful so that people love to take pictures in front of it. This is an innovative way to build a strong image of your brand.

You can also hire a professional photographer who can click good quality images for trade booth visitors. Make sure this branding wall is visible and there is no obstacle in between.

10. Incorporate Games

Adding games in your trade booth can increase the footsteps towards your booth. You should use game mechanics to attract more audience. Also, announce awards for winners. The exhibition stand designers can add the game mechanics like scoreboard or progression system into your booth.