Google Ads | What is not Allowed to Advertise

Forbidden Industries in Google Ads – What is not Allowed to Advertise?

Posted On: January 7, 2020
Posted By: kristybell

Are you convinced that you’ll find everything on Google? Sure, the all-knowing uncle knows everything, but promotion is not so easy. Some industries hear large ads from Google Ads about paid advertising. Which of them are meticulously blocked by a global giant from Silicon Valley?

Every country is a custom
Alcohol harms health
What about advertising for addiction treatment centers?
Medical industry
Gambling
Counterfeit products
Erotic industry
Credits and loans
Be careful with politics
Restricted content – what does this mean?
Google Ads defends against evil
And is it possible to do craze for these industries?
Difficult positioning
Comments – let others speak
Rankings – a way to increase the value of the page

Every Country is a Custom

The rules are not the same for all countries. Many of the prevailing rules are established on the basis of regulations regulated by a particular country. This is also the case with industries that can be promoted through Google Ads. Probably most of you read this article in Poland, so we will focus mainly on areas that have been banned in this country.

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Alcohol Harms Health

Google is very restrictive about alcohol products. In Poland, you cannot advertise the sale of alcohol or beverages that resemble it. Also, brands themselves, dealing with alcoholic liquors cannot appear in the search engine in the form of advertising. Informational information about interest drinks is also not allowed. The industry is therefore strictly reserved by Google and there is no question of ads that could somehow contribute to falling into addiction by society. Anything that can endanger people’s lives will be banned sooner or later by Google.

What about Advertising for Addiction Treatment Centers?

Unfortunately, they are also banned. It may be harmful, but the way the introduction of this principle has aroused even more excitement. The giant decided to hide the information about the incorporation of this rule into force and simply blocked the advertising of such centers overnight. In fact, it is forbidden to promote all issues related to the treatment of addiction, not only those regarding alcohol and drugs, but also the treatment of all other things that cause addiction. Also, addiction support programs and organizations helping them have been banned by Google. The ban applies to the whole world except the United States, but it is not so simple. You must have a special certificate to advertise addiction treatment centers. Google’s decision may surprise you – after all, it’s about saving lives.

Medical Industry

The supplement market is another industry that has been banned from promoting. Not all available products are banned, but Google has strictly specified which of them may not be advertised. First of all, they are preparations with the presence of ephedrine or chorionic gonadotropin, combined with weight loss or anabolic steroids. Google’s magnifying glass also included herbal preparations containing the active substance, as well as products with melatonin or DHEA. In Poland, we can only promote over-the-counter medicines. Both those referred to as “prescription” and mass drug manufacturers themselves cannot use paid advertising in our country. In addition, promoting an unauthorized pharmacy in the search engine may also cause account suspension.

Gambling

Grandmother bode a bit for gambling. The promotion of such activities in Google Ads is possible only in some countries, and the rules in each of them are completely different. In addition, all social gambling is also heavily limited by the giant.

Counterfeit Products

Google strongly disapproves of the promotion of counterfeit goods. Those ads that have the copied trademark or their logo are confusingly similar to the proprietary rejection encounter. A broken heart from Google also awaits you if your website itself tries to mislead customers and awaken in them a sense of product originality.

Erotic Industry

From the point of promoting on the web, delving into this dark area is definitely not the easiest thing to do. When it comes to paid advertising, it’s actually like a mission impossible for the erotic industries. Google and other websites have strict rules according to which sexually explicit content is completely prohibited in promotional formats. Also, matrimonial materials are effectively blocked by Google in advertisements. If your product is on the border and has a bit of an impact on the adult industry, you need to specify the targeting of adults in order not to get hit by the Google system.

Credits and Loans

Financial products and services also mean walking on a thin line with sponsored ads. It may not be so hunted by Google, but still very risky. Consumers who decide to take a loan should be thoroughly informed about the effects of the decision. Such information must include pages presenting the offer. The rules should be disclosed and transparent. There are many reasons why Google may reject your ad related to financial services, so it must be very well thought out and the content on the page transparent and accurate.

It is also very important to know the rules on how Google assigns “labels” to some financial products. However, this is only halfway. Google reserves the right to disapprove ads for financial products for really different reasons. If you still want to advertise Google Ads, you should know the helpline number by heart.

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Be Careful with Politics

Political ads are also not a simple topic in Google Ads. To operate in this area, you must have a special certificate that will confirm your ability to use the advertising platform and knowledge of all the rules.

Election ads are also below the line. Politicians running for election cannot advertise with Google Ads. Adverts of this type may be displayed in the European Union, but only by advertisers especially verified by Google.

According to support, Google includes in the election advertising those that are associated with the party’s politician currently holding or running for a national office in an EU country or the European Parliament.

Restricted Content – What does this mean?

This is an expression that does not speak directly but warns of the risk of not allowing ads to the network from other industries. Recently, this blacklist is still growing. Haczyk is also in connection with the industries mentioned above. In some countries, the promotion of some of these areas is not prohibited, but only restricted.

Another activity subject to restrictions is the slogan of which other industries also hide. Recently, one of them is also technical services offering the repair of computers or other equipment, but also all technical support offered to recipients by external companies. Google also restricts the promotion of software-related activities, the promotion of property surety services, and the sale of event tickets. The Google Ads platform is also not a place to advertise the sale of products that are usually available for free. Advertising inertia related to consumer alerts will not pass by either.

Some of Google’s advertising policies can be easily circumvented. Often, ads contain content that refers to business but does not speak directly about it. Unfortunately, Google is becoming more and more sensitive and randomly checks the texts on the page to which users direct the ad.

Google Ads Defends Against Evil

First of all, Google carefully checks that the ads appearing do not present false information that misleads users. Therefore, in addition to typical industries at risk, other advertisements are also analyzed. Google Ads also reserves the right to block ads that contain inappropriate content – offensive, violent or simply dangerous. Also, enabling dishonest conduct is strictly prohibited by the platform.

All products that can pose a threat to health and life, i.e. fireworks, e-cigarettes, shisha bars or psychoactive substances will get banned sooner or later. Substances and products that can cause unwanted and harmful effects are targeted by Google, so it’s worth considering in advance whether their promotion will be possible at all. Before you start using Google Ads, read the detailed rules available on the official support website.

And is it possible to do craze for these Industries?

Of course, agencies that undertake the positioning of a site, one of these industries and do not break the law in any way, they can do it. Positioning is an option that aims to increase the visibility of the site, and not promote prohibited products. There is an informational character here, not advertising, so it is possible. But…

Difficult Positioning

However, SEO will encounter some difficulties on its way due to the positioning of industries in the Google crosshairs. The first obstacle, for example in the medical industry, is the inability to create unique drug descriptions. This prohibition is introduced by law, which is why most subpages, e.g. for online pharmacies, will have copied descriptions from manufacturers’ websites. Also, articles that go to company blogs must be very reliable and promoted wisely. Blog entries should not contain instructions and assurances about the effective operation of preparations.

Blog articles are also a chance to saturate the pages of the gambling industry with keywords. In this case, the content should be of the highest quality. It is worth to include information on responsible gambling. In the case of the sex industry, most advertising and advertising portals will block entries of companies operating in this area, which will effectively limit the possibilities of the SEO department.

Comments – Let others Speak

If you have decided to position the industry from a prohibited advertising list, think about adding comments on the page. This solution will allow you to get valuable content. Remember that it should be a variant available for logged in users – only this will comply with the law.

Rankings – a way to Increase the value of the Page

If you are positioning a clinic, make sure that the doctors receiving it are visible on ranking websites. Good reviews will increase their credibility and, at the same time, increase the value of the website.

Regardless of the nature of your actions in prohibited industries, above all, they must operate based on and in accordance with legal regulations. In each of the fields should also be information that will make you aware of the threat of taking preparations or the danger that brings, for example, gambling.

As you can see, not everything can be easily advertised online. In some industries, it is much harder to position the website or run paid campaigns. Google doesn’t allow ads like this, even if you have a rich wallet. And have you met with rejection by the giant because of the industry in which you operate? We are pleased to read about your experiences in this area.