The process of Link Building for a website works best when the Digital Marketer does what needs to be done and avoids what needs to be dropped. For that, he has to have concrete lists of Do’s and Don’ts of Link Building so that he can follow and unfollow the respective lists and accomplish the Link Building process successfully. Following these lists of Do’s and Don’ts takes Link Building to a new high and brings far better results than ordinary. Not implementing the good practices and  recommendations only subverts the Link Building process but also does not provide the desired results. The success and and failure of the Link Building process are determined by how exactly and specifically that the Digital Marketer is following or not following the procedures and recommendations.

Desired outcome is getting the results matching the expectations of the Digital Marketer. Undesirable outcome of Link Building is the result achieved which is way different from what Digital Marketer has been striving to achieve. Such a result is borne out of an unplanned, ill-planned and poor execution of the process without following the good practices of Link Building.

There are many factors that contribute to the success of a Link Building process. The Digital Marketer who is handling their Link Building process should be wary of the good and bad practices, and strictly follow the good and avoid the bad procedures and practices so that he can bring about the desirable results for his Link Building exercise for his website.

The Do’s and Don’ts of Link Building are very important in that they have a long term impact on the SEO results of the website, and hence have to be followed without any let up. Check the best plans and backlink Building service United Kingdom here.

Do’s of Link Building

The list comprises of the following items:

• Backlinking websites to your website need to be of high domain authority.
• Always publish quality and original content without duplication or plagiarism.
• Use keywords that are relevant and have good search volumes.
• Use attractive Anchor Texts and make them prominent and visible.
• Always linkback to web pages whose content matches the content of your respective backlinking web pages.
• Ensure to use the necessary number of banklink URLs in your blog and content posts so that the users, viewers, readers and potential customers will be able to linkback to your website which converts those potential readers into leads and buyers.
• As far as possible try to avoid generic guest blogging websites to publish your content and can instead choose niche guest blogging websites so that you will get quality visitors to your website.
• Publish your brand identity in different forms such as URLs, logos, product pictures, brand keywords, brand names, product keywords, hashtags, company name, and such things to ensure to have a variety of your brand’s presence on the internet.
• Choose diverse but relevant platforms to reach your content so that you get the desired results.

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Don’ts of Link Building

Here’s the list of Don’ts in Link Building:

• Never promote your content to unknown audiences other than your target audience.
• Never do Link Building without a strategy or plan which lacks direction and intent.
• Never link to a URL in your website that has no web page or relevant content.
• Never ever link to a website that is notorious, infamous or unpopular for its phishing content and fraudulent activities.
• Do not create linkbacks from websites that do not allow ‘Do Follow’ links.
• Never give external links to websites that are not related to your business or category just for the sake of linking.
• Never attempt anything that adversely impacts your website SEO.
• Do not keep the same content on your website for a long period.

Filling the Gaps

To fill the gaps in your Link Building process, look at the following steps:

• Keep updating your website content periodically so that your website is captured by Google more frequently enabling more indexing of your pages and content and hence, the retrieval of your website for various keywords and topics in the top search engine results.
• You can repurpose your old archived articles and republish them by changing the content, context, keywords and style of the article so that even your old contents can be used to fill in the gaps in the content writing cycles.
• Get expert consulting for your Link Building activities so that you do not have any holes in your Link Building process and you will be able to identify and plug those holes that you might even be unaware of.

Reconstructing the Plan

You  should seriously try to reconstruct the old or dated plan of your Link Building process in order to incorporate new ideas, strategies and methods, and make it robust, strong, broad-based and flexible in such a way to avoid getting redundant and to use opportunities that keep getting available.

Conclusion

In order to do a perfect Link Building for your website, create a system that allows the Do’s and disallows the Don’t s for your Link Building process. Hire professionals and experts for your Link Building process and let them handle your Link Building activities from start to finish so that you will be able to avoid costly mistakes and grab the opportunities on time to take your Link Building to a new high.

Train all your team members on the various Do’s and Don’ts of Link Building and let them understand the effects of good and bad Link Building practices to your long-term SEO results and website performance. You can maintain a checklist of sorts for each of the tasks so that prior checking can be done prior during the implementation of each task and there is discipline in your Link Building plan of action.

You can systemize quality checks, periodic random checks across the process, post implementation cross checks and campaign performance reviews to ensure that you are on the right track every time.