The Importance of Responsive Web Design for ecommerce


Responsive web designs have really taken off over the past few years, and especially in the ecommerce era. Are you already on board? If not, you probably would want to know what the responsive web graphic design buzz is all about. In short, responsive sites adjust the appearance based on characteristics of the device they are accessed from, whether that’s a desktop, a laptop, a tablet, a smartphone or anything else. Mobile friendly websites offer good navigation on small screens.
Let’s discuss what responsive web design by graphic design firms Los Angeles can do for you in your ecommerce business.
Now let’s imagine that you are trying to purchase a last minute gift from an ecommerce store using your smartphone. If you’re shopping on Amazon.com, your experience is likely very good. But if you’re shopping on a less popular site, then perhaps the mobile version has a very awkward layout, and you have to zoom to read tiny text, and scroll all over the place, and tilt your screen at all possible angles. Which makes it all sloppy!
Right about now you’re probably thinking fondly of your laptop and feeling that your iPhone or Android device is not really that “smart.” But it’s not the device you should blame it’s the ecommerce shop that does not offer a mobile friendly website! By this point, you’ve probably decided to call it quits and purchase from another site. An unsatisfactory shopping experience leaves you with a negative image of the brand. This is why online shop needs responsive ecommerce web design that is optimized for all devices that shoppers might be using!

Design consistency is good for branding, and a better mobile site is likely to generate a positive brand image among shoppers. Thanks to responsive web design you can pretty easily create an ecommerce shop with the help of ecommerce web design Los Angeles with a consistent design language across all kinds of devices.

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